Direct Marketing Officer - Loyalty

About this position

MSF Canada’s Fundraising Department is responsible for raising private funding, predominantly from individuals, by integrated direct response campaigns, major gifts, and legacy and planned giving vehicles to support our operations in the field and our activities in Canada.  The department now generates over $90 million annually and has an ambitious plan to grow as part of the 2025-2028 strategic plan. Fundraising team members are in Toronto and Montreal and work in collaboration with suppliers and vendors across Canada.

The Officer is responsible for coordinating and developing direct marketing activities to renew, upgrade, and steward one-time gifts up to $5,000 from annual donors and monthly gifts from regular donors, and will work closely with the Digital and Philanthropy teams to execute direct marketing appeals to renew mid-level ($5,000+) and planned giving donors and develop opportunities to engage these donors and build loyalty.

MSF Canada is looking for a Direct Marketing Officer who will be responsible for the following:  

• Develop integrated direct marketing contact strategies to renew, retain and upgrade one-time and monthly donors, working in collaboration with suppliers/vendors and members of the Mass Marketing, Philanthropy, Communications and Digital Units.
• Edit or draft copy as needed and contribute to the creative concept of direct mail appeals, and facilitate the review, translation, and internal approval processes. Identify campaign themes and cases for support for direct mail, appeals; research content, facts and statistics and connect with field staff/experts.
• With the Integrated Campaigns Manager, Fundraising Content Officer and Communications Editor, participate in the editorial process for Dispatches, MSF’s biannual flagship magazine and annual Impact Report (print & digital versions), including editing and supporting the Fundraising Content Officer with copy as needed. Lead the review, translation and internal approval process as needed, working with the Data Team to pull and review donor data, and working with vendor/supplier to design and produce the assets.
• Project manage the development and approval of strategic briefs and timelines for relevant campaigns across channels; work with suppliers/vendors and colleagues to ensure campaigns are running smoothly, and timelines and goals are being met.
• Track and coordinate payment for associated expenses of Loyalty activities.

The successful candidate will bring to MSF Canada:  

• Demonstrated professional experience in the fields of fundraising, planned giving, or mass marketing
• Demonstrated experience with Project Management methodology and tools
• Demonstrated computer skills with experience in Microsoft Office applications and databases
• Education or training in Fund Development, Communications, Marketing, Non-profit Management or a related field or equivalent experience is an asset
• Proficiency in English, with excellent copywriting/editing skills
• A commitment to MSF's Principles
• Cross-cultural awareness
• Teamwork and cooperation
• Planning and organizing
• Results and quality orientation

MSF Canada will provide:

• Starting 4 weeks' of vacation per year
• Flexible work hours and a hybrid working model (minimum 40% in office and up to 60% work from home) 
• Access to an Employee and Family Assistance Program (EFAP) 
• An accessible open concept, shared office space with bookable workstations (consisting of sit/stand desks, swivel chair, laptop with dock and double monitors) and various sized meeting rooms  
• A commitment to incorporating equity, diversity, and inclusion in everything  
• 5% RRSP contributions (no employee matching required) 
• Health Spending Account 
• Lifestyle Spending Account 
• Group insurance (Life, Dependent Life, AD&D) 
• Peace of Mind plan (prescription drugs, accidental dental, hospital care, etc.) 
• Annual professional development budget
• A positive and innovative office culture is based on core values of humanity, integrity and results

Candidates must be legally authorized to work in Canada; MSF Canada is not able to support or relocate candidates from outside Canada.