Development Officer, Annual Giving & Engagement

About this position

Development Officer, Annual Giving & Engagement

Location: Hybrid - Granville Office & flexibility to work from home

Reporting to: Director, Annual Giving Programs

Job status:  Permanent Full-time 1.0 FTE (75 hours bi-weekly)

Compensation: $63,000 - $70,000

We want our staff to “thrive” not just survive, so Canuck Place is committed to living our values of care exceeding not just minimum wage but living wage in B.C. This means that regardless of role our entry level salary is a minimum of $25.64 per hour equivalent to $50,000 full-time annually.

ABOUT US

Canuck Place Children’s Hospice (CPCH) is British Columbia’s recognized pediatric palliative care provider. For over two decades, through the many programs and services we provide, we have made a significant difference in the lives of children with life-threatening illnesses and the families who love them. Be part of a talented and innovative team that takes pride in supporting and providing the highest quality pediatric palliative care.

It is the expectation for all roles across the organization to know the organization’s philosophy of pediatric palliative care and uphold a commitment to further ones knowledge. Our philosophy of pediatric palliative care is as follows: Pediatric palliative care improves quality of life, promotes comfort, and reduces suffering for children with life-threatening conditions (serious illness) and their families through a holistic approach addressing; physical, emotional, social and spiritual needs. It is collaborative person & family-centered care delivered using a team-based approach throughout the continuum of care across all ages and stages of illness, including bereavement. It values choice and honest and compassionate communication.

At Canuck Place we understand that uniqueness is powerful. We hold each other accountable for an inclusive environment where employees feel empowered to share their experiences and ideas and know that they belong. We believe diversity drives innovation and the best pediatric palliative care for children and their families therefore we welcome that every person brings an individual perspective and experience to advance our mission. We have more work to do to advance diversity and inclusion and we are building a culture where difference is valued. We have a commitment to inclusion across gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity and disability status, to ensure our team members are empowered to bring their full, authentic selves to work. All staff are encouraged to contribute their perspective and lived experience through our internal employee groups such as Care 4 the Caregiver, Culture, DEIB (Diversity, Equity, Inclusion & Belonging), Green Team, Truth and Reconciliation and Wellness Committees.

WHY SHOULD YOU CHOOSE TO WORK HERE?

Canuck Place careers are full of connection, community, and care. We aim to nurture a supportive culture rooted in compassion, collaboration and support while providing expert care to children and families. Our team includes individuals with a special blend of sensitivity, compassion, and appreciation for life. Canuck Place is where no moment is missed. A place where you can make a difference.

We offer competitive compensation and a benefits package focusing on wellness and self-care that includes:

• 20 days’ vacation (pro-rated to your full-time equivalency)to start with ongoing annual anniversary increases up to an organizational maximum of 45 days
• Up to two paid mandatory wellness days a year
• Generous paid leave including compassionate and special leave when you need it
• Municipal Pension Plan (MPP)
• 100% employer paid benefits package from your first day which includes extended health and dental and $1,500 annually for counselling
• Health and Wellness Spending account that provides up to $1,000 annually to ensure you can focus on the benefits that are important to you and your family
• Flexible working options
• Free meals on-site at the hospices
• Continuous paid training and development opportunities so everyone has the opportunity to learn new skills and grow
• Ongoing parental support including top up for maternity and parental leave and paid leave for new grandparents

YOUR ROLE

JOB SUMMARY

Working closely with and reporting to the Director, Annual Giving Programs, the Development Officer, Annual Giving & Engagement plays a key role in the planning, execution and evaluation of multi-channel annual giving strategies, campaigns and initiatives. The Officer is a member of the Development team and works closely with the Annual Giving, Donor Services, and Communications & Marketing teams, as well as external vendors.

RESPONSIBILITIES

Multichannel Direct Marketing

• Works closely with the Director, Annual Giving Programs and the Annual Giving team to execute and evaluate an integrated annual giving portfolio (e.g. direct mail, online giving, mid-level giving, 5050 campaigns, door-to-door, and tele-fundraising).
• Serves as Project Manager for the implementation and execution of direct mail projects.
• Develops campaign briefs, mailing schedules and production estimates for direct mail program.
• Coordinates the process for creating and approving campaign creative and copy, including production proofs and final lives.
• Prepares and delivers data files for direct mail.
• Collaborates with the team to evaluate direct mail success and identify key target audience segments for each campaign.
• Supports the development and implementation of annual direct marketing campaign plans, budgets, and revenue projections.
• With the other Development Officer, Annual Giving Programs, tracks and evaluates direct mail program effectiveness - analyzing trends, identifying opportunities and challenges, and developing plans to maximize the direct marketing channel.
• Oversees a portfolio of annual and mid-level donors offering personalized stewardship, solicitation and upgrade plans.
• Develops a responsive donor strategy for the recovery, acquisition, and retention of donors.
• Collaborates with other Development teams to identify opportunities for increasing levels of support (e.g. annual giving, mid-level and major giving, planned giving, tribute giving).
• Acts as direct mail lead on special projects such as CPCH's multichannel holiday campaign, donor and development team initiatives, including emerging giving platforms, projects, and events.

Cultivation and Stewardship

• Oversees a comprehensive New Donor Welcome process for onboarding and acknowledging new donors under $5,000, and collaborates with other teams to share resources.
• In collaboration with the Manager, Annual Giving Programs, develops and maintains a digital Welcome Series for new donors.
• Creates and oversees a stewardship plan for a portfolio of annual and mid-level donors including impact reports, event invitations, hospice tours, etc.
• In partnership with the Development team, develops innovative recognition opportunities and materials for donor stewardship for new and returning donors.
• In partnership with the Communications team, assists with the coordination and development of donor focused communications, including appeals and thank you letters.
• Executes direct marketing strategies to ensure donors receive engaging, relevant, and timely information about the impact of their giving.

Vendor Relations

• Acts as the primary liaison with external vendors and suppliers in the direct mail production process.
• Project Manages creative, copy, data requests and print production with external vendors.
• Leads regular meetings with direct mail partners.
• Coordinates project schedules, ensuring deadlines are met and status updates are provided.
• Consults with vendors over key successes and learnings from each campaign.
• Assists with request for proposals (RFPs) for new vendor selections.

Monitoring and Reporting

• With the Annual Giving team, tracks and evaluates direct mail program effectiveness - analyzing trends, identifying opportunities and challenges, and developing plans to maximize the direct marketing channel.
• In collaboration with the Annual Giving team, provides updates on campaign performance, including response rates, average gift amounts, monthly conversion and ROI.
• Analyzes giving across multiple channels, providing insights on giving patterns.
• Monitors the acquisition, renewal and engagement of donors within the annual giving campaign and identifies opportunities.
• In partnership with the Donor Services team, ensures annual appeals are set up correctly and gifts are coded accurately in Raiser’s Edge.

EDUCATION AND EXPERIENCE

• Post-secondary degree or diploma in a relevant discipline (e.g. marketing, communications, fundraising)
• A minimum of 3 years related experience in fundraising or other revenue generating activities. 
• An equivalent combination of related education and experience will be considered. 
• Experience with the development of annual giving plans and budgets is preferred.  Knowledge of fundraising systems, structures and procedures. 
• A clear understanding of fundraising and marketing strategies to recruit and retain donors. 
• Proven success in annual campaigns, fundraising events, direct mail, planned giving, or major gifts is an asset.

QUALIFICATIONS

What you bring to the role:

• Highly effective and professional interpersonal skills and a collaborative team player. Ability to establish and maintain positive working relationships.
• Demonstrated analytical, organizational, time management and problem-solving skills. Ability to plan, prepare and present analysis that will inform decision making.
• Exceptional attention to detail with strong proofreading skills.
• Ability to work well under pressure and with minimal supervision.
• Excellent verbal and written English communication skills. Ability to compose clear, concise and compelling correspondence and reports.
• Experience communicating with a diverse audience through multiple channels.
• Donor-centered approach to campaigns, solicitations, and recognition and stewardship.
• Ability to exercise a high level of tact and discretion in both internal and external interactions.
• Knowledge of marketing regulations, privacy regulations, as well as emerging trends.
• Proficiency using Microsoft Office Suite (Word, Excel, Outlook, PowerPoint).
• Raiser’s Edge or other fundraising database experience is an asset.

You have:

• High integrity; creativity; balance, good judgment and objectivity; high vision and conceptual capabilities; consultative, facilitate and collaborative; sense of humor.
• Excellent time management skills.
• Demonstrates flexibility that allows you to work with high energy, creative people.
• Able to thrive and effectively manage priorities in a changing, ambiguous environment.

Please note:

• Evidence of Health Canada approved vaccinations must be provided prior to your first day of work.
• Flexibility is necessary, as this position may require occasional weekend and evening work and travel within and outside the Lower Mainland.

RECRUITMENT PROCESS

We understand that the recruitment process is not a one size fits all, our inclusion values and flexibility extend to your hiring experience.  Canuck Place is committed to providing inclusive access and accommodations throughout the application and selection process. We are continuously working to improve our systems, policies, and practices to ensure our employees, in all their diversity, can succeed. Should you require accessibility accommodation through the recruitment process, please contact our People & Culture team at recruitment@canuckplace.org and we will work with you to meet your needs.

Canuck Place Children’s Hospice hires on the basis of merit and is strongly committed to equality and diversity within its community and to a welcoming and inclusive workplace. We especially welcome applications from Indigenous persons, visible minority group members, persons with disabilities, people of all sexual orientations, genders and gender identities, members of the 2SLGBTQIA+ community.

APPLICATION PROCESS

Please submit your cover letter and your resume at https://www.canuckplace.org/about-us/careers/. This position will remain open until filled. We thank all applicants for their interest; however, only those candidates who have been short-listed will be contacted.