Corey Evans. Manager, Sponsorship, Community Investment & Experiential Marketing. WestJet
Corey’s job reminds us that companies don’t have to separate their business objectives from their community efforts. Authentic campaigns that ‘plan for the effect, not the results’ are supremely powerful- case in point WestJet’s Christmas Miracle. Corey’s focus on content marketing provides a unique perspective, but it’s his insight on leadership and hard work that …