Corey’s job reminds us that companies don’t have to separate their business objectives from their community efforts. Authentic campaigns that ‘plan for the effect, not the results’ are supremely powerful- case in point WestJet’s Christmas Miracle. Corey’s focus on content marketing provides a unique perspective, but it’s his insight on leadership and hard work that … Continue reading Corey Evans. Manager, Sponsorship, Community Investment & Experiential Marketing. WestJet